Published by Arizent
Audience: The American Banker Business Masterfile is a direct response, AAM and BPA audited subscriber list comprising corporate management, owners, c-level executives, legal management, banking management, middle management and financial management titles within commercial banks and trust companies, savings institutions, credit unions, non-bank financial institutions, government and mortgage companies. These high powered decision-makers spend $1,475 per subscription to receive American Banker and are responsible for generating greater profits and shareholder value for their financial institutions.
Publication Scope: Published in 1835 with an online version created in 1996, American Banker remains the leading information resource serving the banking and financial services industries because it is a complete information platform for banking professionals. It sets the agenda by keeping a close eye on large and small institutions, tracking traditional and insurgent forces, and parsing the business models of diversified and specialist players. American Banker provides exclusive, market-leading coverage, including feature and analytical articles, data applications, and special reports.
About the Publisher – Arizent is a leading provider of timely and essential news, analysis, research, data and insights for members of the financial services community, and related fields in professional services and technology. Arizent offers its clients and subscribers publications and online information services, industry-standard data applications and in-depth seminars and conferences.
Successful Users: The business decision-makers on the American Banker Business Masterfile have significant disposable income and are responsive to offers pertaining to technology, financial services, seminars, webinars, educational materials, computer hardware/software, office products and supplies, subscriptions, high-ticket items, managerial products, mobile plans and apps, travel and all industry related offers.
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